Modern students often ask a question, “What is an exact questionnaire definition?” If you want to compose a perfect questionnaire, you should think of the perfect questions that it will consist of. Thus, an incomprehensible questionnaire with incorrectly constructed logic will reduce the number of answers and will not bring the desired result. To give the answer to the question “What is a questionnaire?” you must be sure to meet all the requirements. In this article, we will talk about how to compose a questionnaire correctly, to make it interesting to the respondents, as well as gather information to make useful conclusions.



First of all, you should come up with the questionnaire design – the main objectives of the upcoming study. These should be the questions consistently asked in your questionnaire. For example, if you want to find out the buyers’ attitude to the certain cell phone model, you should ask questions about the interface, technical characteristics, consumer properties, etc. In this case, you should not be interested in what time it is more convenient for the buyer to come to the shop to make a purchase. You have a clear goal, which is to find out the attitude to the brand, so you must follow it throughout the entire questionnaire.

Compose competent, short, and understandable questions for the survey. Give short and clear answers to them. Avoid ambivalence in questions as it may distort the results. Try to offer all possible answers to the question. Do not make spelling mistakes. If you happen to use a questionnaire template, check it for any other mistakes. A competent questionnaire always speaks of the company’s seriousness, evokes trust and respect for it.
Wrong question: “Do you prefer Samsung phones to other brands because of their user-friendly interface or a wide range of applications?”
Correct question: “Estimate consumer properties of Samsung phones on a 5-point scale.”

Before you create a questionnaire, greet the respondents in the introduction, briefly describe the purpose, and instruct how to fill out your questionnaire. In the end, do not forget to thank the respondent for the time spent.
Avoid terms at all costs. Your writing should be understandable to all the participants. You need to understand that these people are not experts in your field. If you use terms when compiling the questionnaire, explain them.

The more accessible the questionnaire is to understand, the more readily he responds to it. Do not make more than 3 questions on a page. It is convenient for perception and encourages the survey participant to complete the questionnaire further. The total number of questions in the questionnaire can be different since it all depends on the tasks and the depth of the study. However, if a questionnaire turned out to be too large, do not forget to reward respondents for their time. This will increase loyalty to your company.

Be sure to follow the logic when compiling the questionnaire. The correct logic will not cause bewilderment and desire to quit filling out your questionnaire halfway. When you make a questionnaire, it is easy to get confused with logic. Be careful asking “questions for questions.” Remember, if the reference sends a responder to a certain page, the question for which the reference is specified must be the only one on the page.
Follow the question order. The same questions can give different information and even distort the results of the study if they are arranged in different sequences. Therefore, sociologists and psychologists, when answering the question of how to make a questionnaire correctly, are advised to compose questions from simple to complex. Be sure to leave fields for the respondents, giving the opportunity to express their opinion: “Your wishes for improving the work; what do you think about…; express your opinion on...”

Be careful about expressions and be polite. Nothing should offend, embarrass, or cause hostility in the questionnaire. Test the survey. After compiling the questionnaire, review it again to remove all unnecessary words and questions. Make sure your language is clear. Give the questionnaire to your friends and colleagues. If they find any inaccuracies or distorted logic, adjust the questionnaire according to the recommendations.

Follow this brief guide to make sure your questionnaire is just what you wanted.